Campaign redefining 'disability'

For years, Schaumburg-based Pro Financial Services has beenproviding sports teams with high-end disability insurance to covertheir star athletes in case of serious injury.

Now, the company is offering audience disability insurance aimedat others, such as surgeons, attorneys, entertainers and evencorporate executives. To help promote this new offering, ProFinancial turned to Hadrian's Wall/Chicago to develop a new printcampaign that debuts this month.

Each ad in the series carries a straightforward headline:"Disability Isn't Always What You Think." In each execution, afamiliar disability icon, such as the tag occasionally seen hangingfrom a car's mirror, has been …