Visa Inc. earlier this month launched an online advertising campaign to promote debit card use among young adults in Latin America. The "I Go with Visa Debit" campaign, which ends April 12, is designed to educate young adults on why using debit cards for payment is faster, more convenient and more secure than using cash, Visa says.
The campaign is a key way to connect with younger consumers who come from a generation of innovation adopters who will become natural users of electronic-payment products, according to Vicente Echeveste, head of consumer products for Visa Latin America and the Caribbean. Debit card use in the region is gaining momentum, as Visa debit transaction …
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